Hotbuns commented on a stock · Jul 19, 2022 17:52

New Oriental Selection's self operated product GMV reached 17.61 million yuan last week

$NEW ORIENTAL-S (09901.HK)$ $New Oriental (EDU.US)$ $EAST BUY (01797.HK)$ $Hang Seng TECH Index (800700.HK)$ $China Concept Stocks (LIST2517.US)$ $Live Streaming (LIST2438.US)$ $Live Streaming by Influencers (LIST0460.SH)$
The potential of its own products is large, and the development strategy of Oriental Selection is gradually clear.
Private label business is accelerating. As of July 17, the company has launched 18 self operated products, and the GMV of self operated products reached 17.61 million yuan last week. Oriental Selection plans to launch 5-10 self operated products every month, 100 within a year, and mainly popular products in the live broadcast.

Oriental Selection tends to bottom out in the short term. At present, the main account has 20-30 million viewers per day, and GMV is 15-25 million. Oriental Selection flow operation and supply chain urgently need to make up for weaknesses, and short-term fluctuations do not change the long-term growth trend.
With the gradual improvement of the supply chain, the improvement of the live broadcast matrix number and the improvement of the traffic operation efficiency, the Oriental Selection's GMV is far from reaching the upper limit, and the corresponding 22 year PE is 10.8x.

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Hotbuns

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