Oriental Selected rank the top during the outdoor live broadcast, and Tianfeng securities gave a buy rating

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Since last week, the Oriental Selection live studio has moved from indoor to outdoor, and started live broadcasting in Heilongjiang fields. During the live broadcasting period, it continued to rank at the top of the list of goods and popularity, with strong sales feedback.
Tianfeng Securities $Tianfeng (601162.SH)$ believes that more live scenes will be unlocked, which will enrich SKU and selections, attract more natural traffic and transformation. On the other hand, the bank continued to be optimistic about the mode innovation ability and increasingly prominent brand strength of Oriental Selection in the field of Tiktok $ByteDance (FT0001)$ e-commerce, remained optimistic about the business revenue settlement rate and net profit margin, and maintained the "buy" rating.