SG govt to have even tighter ad measures for sugary drinks
The minister for health Ong Ye Kung shared that from 30 December this year, prepacked beverages withhigher sugar and saturated fatmust be labeled with aNutri-Grademark. He stated that more than half of Singaporeans’ daily sugar intake comes from beverages, of which prepacked beverages such as can and packet drinks, contribute nearlytwo-thirds.
Source: Freepik
MOH has introduced mandatory nutrition labeling and advertising prohibition measures for prepacked beverages. The Nutri-Grade mark is a “neutral or even nice name”, the message to consumers is toavoid drinks with a Nutri-Grade markthat indicates a high level of sugar. Now, those with the highest level of sugar and saturated fat are also prohibited from advertising.
Another fun fact is Southeast Asia spentUS$3.7 billionin 2021 on both bubble tea and similar “new tea” drinks.
Indonesia’s bubble tea industry ranked first in terms of market size among all Southeast Asian nations — with an annual turnover ofUS$1.6 billion.
This was followed byThailandwith an annual turnover ofUS$749 millionthrough its more than 31,000 bubble tea stores and other retail channels.
Singapore, being the smallest nation in the region, came in fourth with an annual turnover of US$342 million, just behind Vietnam atUS$362 million.
What do you think of tighter ad measures for sugary drinks? Are you willing to give up sugary drinks for health?
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