Williams-Sonoma will soon launch a collaboration with Roblox, says the home retailer’s CEO.

$Roblox (RBLX.US)$
Williams-Sonoma will soon jump into the virtual world through a collaboration with Roblox, the home retailer’s CEO, Laura Alber, told CNBC’s Jim Cramer.
Roblox is a video-game company that’s especially popular among kids.

Williams-Sonoma CEO Laura Alber told CNBC’s Jim Cramer on Thursday that the home retailer will soon jump into the virtual world through a collaboration with Roblox, a video-game company that’s especially popular among kids.

Alber’s announcement came one day after Williams-Sonoma — owner of the Pottery Barn and West Elm brands — reported better-than-expected second-quarter earnings and comparable brand revenue growth. Shares rose 2.2% Thursday as investors cheered the results.