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Lucid launches Sapphire high-performance sub-brand to benchmark BMW, Mercedes-Benz, Tesla
$Lucid Group (LCID.US)$ will continue its push upmarket with a high-performance version of the company's Air electric sedan called the Sapphire, using its own technology to compete with $Tesla (TSLA.US)$ at the top end of the market. $DAIMLER AG ADR (DMLRY.US)$ and $BAYER MOTOREN WERK (BMWYY.US)$ and other automakers compete.
Jeff Curry, vice president of marketing at Lucid, said: "From a price and positioning standpoint, we're definitely pushing the brand further upmarket. We're targeting people who might buy a Mercedes-AMG or BMW M if they want to. Electric vehicles, you need to find a similar product. This will be our high-performance electric vehicle.” Air Sapphire will be launched next year.
Jeff Curry, vice president of marketing at Lucid, said: "From a price and positioning standpoint, we're definitely pushing the brand further upmarket. We're targeting people who might buy a Mercedes-AMG or BMW M if they want to. Electric vehicles, you need to find a similar product. This will be our high-performance electric vehicle.” Air Sapphire will be launched next year.
Can Lucid's new brand really compete with BMW, Benz and Tesla?
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TeslaSmurf : Meaningless on a profit basis, as it’s nothing but an AIR sedan with three motors at 250K dollars. It won’t help their finances and it won’t help ramping up production. If it wasn’t for the Saudi’s capital (and those retail investors who believe that anyone can be Tesla and that Lucid CEO may be as smart as Elon) they would be already DEAD.
Carla Lee OP TeslaSmurf :![[undefined]](https://static.moomoo.com/nnq/emoji/static/image/default/default-black.png?imageMogr2/thumbnail/36x36 "undefined")
![[undefined]](https://static.moomoo.com/nnq/emoji/static/image/default/default-black.png?imageMogr2/thumbnail/36x36 "undefined")
![[undefined]](https://static.moomoo.com/nnq/emoji/static/image/default/default-black.png?imageMogr2/thumbnail/36x36 "undefined")
Gosu8888 TeslaSmurf : Your nick name already can tell you are rival fan coming here to toxic.
Carla Lee OP Gosu8888 : ahhh
BuyLowSellHighTrader : Prototype is easy, production is hard.
RDK79 : Test drove the Lucid. Nice but seriously don’t need 0-60 in 3s, much less the Saphire’s <2s at $250K.