The most attractive point and risk point of China's consumer market

Specifically, at the company level, Tiffany Hsiao introduced that she values companies committed to solving major problems and meeting unmet needs. For these companies, once consumers want to buy again, their brands are their trusted brands. They will return to these brands.

How to find these companies? Tiffany Hsiao believes that we should not stop at the desk, but really do enough homework and do due diligence. Tiffany Hsiao's Artisan Partners has a local team in China, and they also use alternative data to keep abreast of the situation. More importantly, they are investing in both the open market and the private market, so they have a more in-depth understanding of the upstream and downstream of the industry and the competition pattern.

Tiffany Hsiao said that the epidemic is a good test, and it will help investors screen out companies that are truly resilient. In the epidemic, some companies failed to recover, while others made full use of social networks to open up a new pattern of sales.