ByteDance’s Douyin Group Launches New Logo

ByteDance subsidiary Douyin Group launched a new logo, and its account avatars on Douyin, TikTok’s sister app for mainland China, and on its official WeChat account have been replaced with new ones.

It was previously speculated that ByteDance was reconsidering plans to list Chinese businesses such as Douyin independently on Hong Kong Stock Exchange. Earlier this year, the Companies Registry (Hong Kong) website showed that Bytedance (HK) Limited had changed its name to Douyin Group (HK) Limited. In addition, several other companies under ByteDance have changed their names to “Douyin,” while ByteDance Ltd. was renamed Douyin Ltd. On April 25 this year.

All these moves have strengthened speculation in the industry. However, such plans were denied by the new CFO Julie Gao, who said that the company has no specific listing plan and no timetable at present.