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Douyin launched a new price tag to compete with Alibaba and JD before the "Double 11"
On October 11, Douyin E-Commerce launch a new tag called “9.9 yuan [$1.38] Special Price,” which can be accessed in the Douyin Lite app. Users can enjoy preferential prices and buy many products with limited time discounts and other products for a maximum of 9.9 yuan on this channel.
At present, the tag is still under test, which can be seen by some users of Douyin Lite.
At present, the tag is still under test, which can be seen by some users of Douyin Lite.
E-commerce players such as $BABA-W (09988.HK)$ ‘s Taobao, $JD-SW (09618.HK)$ , and others have already launched similar features to attract the small-town and rural markets with a low price strategy. Besides, Douyin launched the tag before China’s Double Eleven Shopping Season, obviously targeting small-town and rural market users.
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