What exactly is V for “V point” and T for “T point”?
Sumitomo Mitsui Financial Group (SMBC Group)'s “V Points” and Culture Convenience Club (CCC)'s “T Points” have begun moving toward integration (detailed article). It is attracting attention as a common point on a scale exceeding Rakuten points, d points, Ponta points, and PayPay points promoted by the 4 mobile phone carriers, but what are “V” and “T” in the first place?
First, T points started in 2003/10. The common point where multiple companies participate is now common, but T point was the forerunner of that. So what does that “T” mean?
CCC, which operates T Points, is also known for operating TSUTAYA and Tsutaya Bookstore. So when it comes to TSUTAYA's T, it's different. It is said that CCC founder Masuda Muneaki answered a TV interview, “T” has a beautiful design for T points, so intuition (decided) that 'T' would be good” (from Wikipedia) (from Wikipedia).
According to CCC Public Relations, “T stands for Top Share Alliance.” Common points In the early days, when encouraging multiple industries to adopt T points, it was positioned as a point where only companies with the top market share in that industry could adopt them. Since that time, not only top market share companies have participated, but this strategy led to the largest common point service in Japan at the time.
V points, on the other hand, are “world gift points,” which were originally offered by Sumitomo Mitsui Card to card members, were revised on 20/6/1. At this time, Sumitomo Mitsui Banking Corporation also participated, and it became a common point of the SMBC Group.
So what is this “V”, it is said that it is the “V” of “Visa.” It was crowned with V with the thought that “it can be saved with Visa, can be used with Visa” (Sumitomo Mitsui Card PR).
V points are not directly related to Visa, but Sumitomo Mitsui Cards have historically been closely related to Visa. TV commercials called “Sumitomo Mitsui Visa Cards” have been played frequently, even though they have now ended. Sumitomo Mitsui Card handles not only Visa but also Mastercard, but the market share of Visa is large, and this appears in the letter “V”.
First, T points started in 2003/10. The common point where multiple companies participate is now common, but T point was the forerunner of that. So what does that “T” mean?
CCC, which operates T Points, is also known for operating TSUTAYA and Tsutaya Bookstore. So when it comes to TSUTAYA's T, it's different. It is said that CCC founder Masuda Muneaki answered a TV interview, “T” has a beautiful design for T points, so intuition (decided) that 'T' would be good” (from Wikipedia) (from Wikipedia).
According to CCC Public Relations, “T stands for Top Share Alliance.” Common points In the early days, when encouraging multiple industries to adopt T points, it was positioned as a point where only companies with the top market share in that industry could adopt them. Since that time, not only top market share companies have participated, but this strategy led to the largest common point service in Japan at the time.
V points, on the other hand, are “world gift points,” which were originally offered by Sumitomo Mitsui Card to card members, were revised on 20/6/1. At this time, Sumitomo Mitsui Banking Corporation also participated, and it became a common point of the SMBC Group.
So what is this “V”, it is said that it is the “V” of “Visa.” It was crowned with V with the thought that “it can be saved with Visa, can be used with Visa” (Sumitomo Mitsui Card PR).
V points are not directly related to Visa, but Sumitomo Mitsui Cards have historically been closely related to Visa. TV commercials called “Sumitomo Mitsui Visa Cards” have been played frequently, even though they have now ended. Sumitomo Mitsui Card handles not only Visa but also Mastercard, but the market share of Visa is large, and this appears in the letter “V”.
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