GU strengthens customer service at its new Ginza store, and also has skeletal diagnosis and personal color diagnosis

“GU (GU)” will open a new flagship store in the Ginza area on 10/21. I moved into the 5th floor of Marronnier Gate Ginza 2, where “Nitori” operated until January this year. The global flagship store “UNIQLO TOKYO” of “UNIQLO (UNIQLO)” operates on the 1st to 4th floors of Marronnier Gate Ginza 2.

　The GU Marronnier Gate Ginza store has a store area of approximately 1,420 square meters. It is said that they will provide a high-value-added purchasing experience that pursues improvements in convenience and customer service, centering on “abundant proposals that capture needs,” “fusion with online stores,” and “customer service suited to each customer.” We have products for men, women, kids, and babies, and propose a wide range of outfits by installing mannequins twice the size of large stores. Based on location characteristics that are close to the office district and have a lot of traffic from business people, we will enhance office casual products and shoes centered on pumps. A full lineup of shoes will be developed, including special sizes that can only be purchased at online stores.
　The policy is to strengthen customer service, and a total of 50 people, GU's own coordination advisors “sharistas,” belong to the same store, including sales staff with specialized skills such as color coordinators, skeletal diagnosticians, and shoe fitters. It is said that Osalista supports total shopping support for store visitors, from outfit suggestions to matching techniques, size consultations, and how to use apps. An Osalista will be stationed at the store, and reservation slots will be set up. A special open event “FASHION STYLE CLINIC by GU” will be held from 10/21 to 11/6. We will set up a special booth where you can diagnose fashion that suits you from a wide variety of GU items. In addition to the same store, shopping support by Osalista will also be carried out at the Tennoji MIO store and LUMINE Yokohama store, which are about to open on 10/28, and it is said that they will look at the expansion of compatible stores while watching the response.
　Also, inbound demand due to the abolition of the upper limit of acceptance of foreign tourists visiting Japan is anticipated, and in addition to assigning about 30 staff who can speak multiple languages such as English, Chinese, Korean, etc., a “passport discount” that can be purchased similarly to the application member special price by presenting a passport will be newly introduced. In addition, O2O policies have been strengthened at the same store. The “ORDER & PICK” service, where products can be received at stores within a minimum of 2 hours after ordering with the GU app, can be received in as little as 1 hour after ordering. It is said that the “store pickup service” can be picked up the next day at the shortest after ordering.

Author: FASHIONSNAP

Last Updated: 10/20 (Thu) 16:21