Will Free Video Streaming replace Paid Video Streaming?

I'm impressed with the latest results of $Netflix (NFLX.US)$ . However the question is will it be sustainable with its competitors catching up.
The key to current video streaming industry is still video content which is the main reason people are still paying for the subscription. NFLX has the advantage compared to its competitors.
The other challenge that video streaming must face is account sharing. A new trend, free streaming in which earning is based only on advertisement is gaining popularity. It will solve the problem of account sharing temporarily. Innovation is still the solution for video streaming industry to be sustainable - just like how it makes video rental industry (DVD, VCR etc) obsolete.  $Tesla (TSLA.US)$ Starlink (global internet service), 5G (or 6G) and Metaverse technology may change how video industry run in the future - better, faster and view-anywhere. Don't forget $Apple (AAPL.US)$ Apple TV+ too. 😎