Better engage with your customers
Socially responsible help your business better engage with customers. Many forms corporate social responsibilities involve businesses interacting directly with members of society, who may also be customers or potential customers. You can get direct feedback on what you are doing right and what your company needs to improve on. Word-of-mouth is still an effective form of advertising, and customers who have been part of the social responsibility created by a company are able to tell other potential customers about the business. Hence, socially responsible will help companies in long run. And I prefer to invest in those socially responsible companies.
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