CAKE is a manufacturer that aims to “balance an exciting mobility experience with environmental responsibility,” and proposes motorcycles that run on electric power and are equipped with powerful driving. Established in 2016, it is currently sold in over 20 countries, mainly Europe and North America. In addition to handling motorcycle wear under the wear brand “GOLDWIN (GOLDWIN)” bearing the company name, in 2021, it mentioned a sustainable society in its mid-term management plan, and is in the midst of promoting the use of environmentally friendly materials, recycling/upcycling businesses, and carbon neutral measures, and felt affinity with the company's corporate activities and reached a partner agreement.