Double 11 Hong Kong's pre-sale order price volume recorded high double-digit growth

Chen Zijian, the head of Taobao Tmall's Hong Kong and Macao business department, revealed that as of yesterday, the number and amount of orders in Hong Kong in the pre-sale stage of the "Double 11" activity had recorded high double-digit growth.

The main driving force for growth is the mainland live broadcast of goods, which is believed to have improved the acceptance and demand of Hong Kong users for the new shopping model, while the sales driven by Hong Kong local live broadcast also continued to grow.

In terms of logistics, Chen Zijian pointed out that Cainiao made early preparations for warehouse allocation and transportation capacity improvement. It is expected that the epidemic situation in Double 11 and other places will have little impact on the timeliness of cargo transportation. This year, dozens of Cainiao official and cooperative franchises have been added in Hong Kong, hoping to provide consumers with more convenient services.