Mooers' Insights: What's your immediate reaction if the big tech companies' earnings don't meet expectations

@Jia Yung
The most important thing is the company remains competitive and keeps improving. From my point of view, keeping hold and being able to even buy more during the drop of the price for those big tech companies in order to average down the cost will be a good choice as well.

@HopeAlways
The earnings of $Apple (AAPL.US)$ received a drastically different reaction than its Big Tech peers where the stock price soared while investors fled from the other Big Tech stocks. $Apple (AAPL.US)$ emerged as the winner of a gruesome earnings season.

@Syuee
In fact, I would buy more of it, if I am convinced of the quality of my stocks. It will help average the cost of ownership and maximize returns, going forward.

@hanabi3
My immediate reaction would be to panic. However, after the initial panic, I would urge myself to think logically and not give in to panic selling, sticking to my investment objectives and analysing the situation objectively.

@KT88
Taking an earnings report out of context is a big mistake that can lead to missing out on a buying opportunity or selling at a bad time. My immediate response is to buy top quality stocks when everyone is fearful.

@12moon
If the fundamental quality of my stocks remains good, I will buy more of the stocks at lower prices to lower holding costs and to maximize future earnings. However, if the tech stocks that I have are no longer good in fundamental quality with dim prospect of improving, I will sell them away.

@ZnWC
As a long-term investor, I'll hold because if the company's fundamentals don't change, share price reversal and rally will come when the negative macro conditions disappear. I think we must read the earnings report objectively.