"Is a reverse stock split good?
A reverse split isn't necessarily good or bad by itself. It is simply a change in the stock structure of a business and doesn't change anything related to the business itself. That said, a reverse split is usually taken as a sign of trouble by the market, and most of the time it isn't done for a positive reason.
In rare cases, a reverse split buys a company the time it needs to get back on track. For instance, a reverse split worked for internet travel giant Priceline, now Booking Holdings (
NASDAQ:BKNG), which did a 1-for-6 reverse split following the internet tech bust. Since bottoming in late 2000, shares of the travel company are up more than 6,000%. So it's fair to say that a reverse split can be an effective tool for struggling companies to use.
As previously noted, the reverse split itself doesn't result in any change in the value of an investor's position in a stock because the smaller number of post-split shares is offset by the proportionally higher per-share price. However, a reverse split can certainly change investor perception of the company. Stocks that go through reverse splits often see renewed selling pressure afterward, and the number of companies that emerge from reverse splits to produce strong long-term returns is small.
The short answer to the question, "Is a reverse stock split good?," is that it depends on the circumstances. If a company whose stock you own announces a reverse split, the best course of action is to read the press release and SEC filings detailing the reasons and decide if it was a smart business decision or a desperate maneuver to prop up the stock price." - Motley Fool