Singapore Airlines (SIA) has once again topped YouGov’s Best Brand Rankings for the fifth consecutive year with a score of 53.5 amidst the evolving business landscape. Last year, the national carrier had a YouGov Index score of 54.9 and in 2020, its score was 60.5. In September, Singapore Airlines also retained the title as the most recommended brand in Singapore for 2022, with 86.6% of consumers saying they will recommend the brand to others.