Guidance: Given the continued uncertainty, Apple doesn't provide specific revenue guidance, but expects the March quarter YoY revenue performance to be similar to the December quarter. Foreign exchange will continue to be a headwind, and Apple expects a negative YoY impact of 5%. For services, Apple expects revenue to grow. For iPhone, Apple expects the March quarter revenue performance to accelerate relative to the December quarter. For Mac and iPad, Apple expects revenue to decline double digits YoY because of challenging compares and macroeconomic headwinds. Apple expects the gross margin to be between 43.5% and 44.5% and the opex to be between $13.7 billion and $13.9 billion. The company's tax rate will be around 16%. Besides, Apple's board of directors has declared a cash dividend of $0.23 per share payable on February 16, 2023, to shareholders of record as of February 13, 2023.
阿姚朋友 : There are two main reasons for the serious decline in iPhone shipments.
First, the pandemic has caused Apple's supply chain to break down, causing iPhone production to be unable to be produced normally or even forced to be cut. In November 2022, Apple issued a rare warning to investors, saying that although market demand for iPhone 14 Pro series models is strong, due to declining production capacity, shipments of Pro series models are expected to fall below previous expectations, and consumers will also wait longer to receive the new models.
When the supply chain was most disrupted, consumers in the US waited 34 days to buy iPhone 14 Pro series models, while consumers in mainland China even had to wait 36 days.
Market research agency TrendForce pointed out in a research report that since Foxconn's Zhengzhou plant has been continuously affected by the epidemic since October 2022, it has been difficult for the operating rate to break through 70%. Shipments of the iPhone 14 series are expected to drop 15 million units to 20 million units. At the same time, the agency also expects iPhone shipments to drop to about 47 million units in the first quarter of 2023, a decrease of 22% over the previous year.
Second, Apple has yet to launch a folding screen phone. Although the decline in the smartphone market is already obvious, shipments of folding screen phones have repeatedly reached new highs. According to IDC's tracking report data, the number of folding screen phones shipped in 2022 was close to 3.3 million units, an increase of 118% over the previous year. The growth rate was higher than expected, and the share of the Chinese smartphone market has risen to 1.2% from 0.5% in 2021.
In the smartphone market, where the downward trend has continued for several years, folding screen phones have struggled to find their way. However, at present, almost all mainstream smartphone manufacturers other than Apple have launched folding screen phones. According to the latest survey data from Qunzhi Consulting, shipments of folding screen phones are expected to exceed 70 million units in 2025. Undoubtedly, folding screen phones have already forcibly removed three acres of land from Apple's site.
In order to cope with the dilemma where iPhone sales may decline further in the future, Apple is speeding up the development of the Indian market. In a conference call after the financial report was released, Tim Cook said he was “very optimistic about development in India,” and also said that during the pandemic, all Apple's businesses in India developed rapidly and achieved good results in all areas. “We will continue to increase investment in the Indian market in the future.” According to reports, Apple is preparing to open its first retail store in India this year, and will open more stores in Mumbai and New Delhi later.
Mars Mooo : With its highest ever market share in Q4 2022 and better performance from iPhones, $Apple (AAPL.US)$ will continue to grow in 2023.
A small talk about Apple in Q1 2023
https://www.moomoo.com/community/feed/109811252920326
GodSpeed289 : After losing much in china market, Apple are now very much dependent on India. From setting up of manufacturing sites to plans of opening up more retail stores in view of the Indian potential. iPhone sales should soar along with Apple stock market given India is the world’s second biggest population. Although household income there remains low, it’s worth noting that India is expected to become one of the world’s fastest-growing economies over the next decade.
Aside from products, Apple also benefits from higher services revenue from its app store, music subscriptions, advertising, etc.
More importantly, the Apple continues to facilitate large returns to shareholders. Not forgetting Apple will, as reported, be spending billions in stock buybacks. It’s for those above reasons Apple stock will still be a buy stock for investors.
Selinna Puliston :![](https://emoticon.futunn.com/rich_daily_life/O_22.png)
Liu Yongshu Handsome : Apple's check has always been viewed from a long-term perspective; its potential is huge
Deep Value : Long-term investors should keep focused on the company's results, rather than the market's reaction, as there could be a seeming disconnect.
romancer :![undefined [undefined]](https://static.moomoo.com/nnq/emoji/static/image/default/default-black.png?imageMogr2/thumbnail/36x36)
Srikanth Reddy : I like Apple
はやじろう :![undefined [undefined]](https://static.moomoo.com/nnq/emoji/static/image/default/default-black.png?imageMogr2/thumbnail/36x36)
BrandonnW :![undefined [undefined]](https://static.moomoo.com/nnq/emoji/static/image/default/default-black.png?imageMogr2/thumbnail/36x36)
View more comments...