Sports Brand 2023 Trends

For example, On "Weekly Runs," Nike's "Nike Run Club," GymShark's "66-day challenge", Lululemon's "Sweatlife Community," Nobull's CrossFit community, and Discontinuity's Ironman community.

Allbirds into Silicon Valley street shoes, Nobull is the CrossFit code word, Alo Yoga fashion and healthy lifestyle followers.

Capacity and inventory recovery after the epidemic is a test; the wave of rational consumption and the rapid development of local brands is the more significant challenge.

Nike's offline four central retail concepts fully landed, betting on the digital platform, Adidas took over Lemay, and lululemon focused on the launch of shoes, men's line, and breakthrough brand growth bottleneck.

Consumers are more rational. Consumption downgrading is a kind of consumption grading: high net-worth people are still willing to pay for brands and functions; mass fitness people are more concerned about cost performance and try new and emerging brands.

Compared to Nike and lululemon, the new emerging brands have become the new flatty and the affordable entry-level Decathlon.

In the fiscal year 2021, China Li Ning's revenue exceeded 20 billion yuan for the first time, with a net profit of 4 billion yuan.

The new brand shaping and marketing ability are outstanding. The product design is more localized, and the price is pro-people; the marketing focuses on Xiaohongshu, TikTok, Bilibili, and other young users gathering places. The community operation becomes the highlight.

The niche market has become an opportunity for overseas niche brands to enter the Chinese market.

Hardcore fitness wears GymShark, men's yoga wear "Vuori" online Tmall period ship store. on, all birds and other Silicon Valley street shoes completed the layout of Chinese stores

Patagonia lambswool sweatshirt, Arc'teryx's soft shell jacket, and DESCENTE's rushing jacket.

Mountain system sneakers become the new commuting shoes for young people: HOKA exploded in the last two years mountain system shoes, nearly one-year revenue broke 1 billion dollars

Overseas fitness blogger Taylor Dilk founded the brand Balance Athletica and successfully entered Forbes 30.

Domestic fitness blogger Shuai so seriously founded his brand "DRIOCO."

Liu Genghong and his wife set up the fitness apparel "VIVI CYCLE."