Quickly understand a company | Kweichow Moutai

The main business of Guizhou Maotai Liquor Co., Ltd. is the production and sale of Maotai Liquor and a series of liquors. In 1951, the Guizhou Provincial Monopoly Company Renhuai County Maotai Liquor Factory was officially established.

In 1955, the local state-run Maotai Distillery was renamed Guizhou Maotai Distillery.

In 1999, Guizhou Maotai Liquor Co was established.

In 2001, the company was listed on the SSE.

In 2022, Maotai officially launched its e-commerce platform iMaotai, and the company ranked 291st in the Top 2000 Global Companies in 2022.

In the first three quarters of 2022, the company achieved operating revenue of 89.786 billion yuan, up 16.52% year-on-year. The net profit attributable to the company's mother was RMB 44.4 billion, up 19.14% year-on-year. The company's revenue sources are mainly alcoholic products, of which Moutai achieved revenue of 74.4 billion yuan, and other wine products had revenue of 12.540 billion yuan. In terms of sales channels, the wholesale agency channel accounted for 63%, and the direct sales ratio increased this year because of the launch of the iMaoTai channel.

Guizhou Maotai's revenue sources are mainly Maotai wine and a series of wines. In the first half of 2022, the base wine production of Maotai wine was 42,500 tons, and the base wine production of a series of wines was 17,000 tons.

Among the Maotai wines, the most famous is Feitian Maotai, a 53-degree sauce-type liquor with an annual production of about 50,000 tons.

Because of the high price of Maotai wine, a more affordable series of wines was born in this context, the first of which was Moutai Prince Wine, born in 1999. It is also a 53-degree soy sauce type liquor, but the difference with Feitian Maotai is that the raw materials and production process are different and more straightforward.

Moutai Yingbin, Han Sauce, Moutai 1935, etc., are also 53 degrees of soy sauce-type liquor, but the price and brand power are worlds apart from Flying Moutai.

Moutai is irreplaceable mainly because it has a unique geographical origin to protect the irreproducible microbial flora, unique brewing process, and long-term storage of base wine resources. For example, Flying Maotai must store for over five years, but Yingbin wine has about one or two years of storage time.

He was born in 1974, with a postgraduate degree and a doctorate in science. He is currently a member of the Party Committee, Secretary, Director, and Chairman of the Board of China Guizhou Maotai Distillery (Group) Co.

He was the Deputy Secretary General of the Guizhou Provincial Government and a member of the Party Group of the General Office, the Deputy Director of the Office of the Guizhou Provincial Party Committee Leading Group for Comprehensively Deepening Reform, and a member of the Standing Committee and Deputy Mayor of Bijie City, Guizhou Province. Secretary of the Party Group and Director of Guizhou Energy Bureau.

Born in 1964, graduate degree, certified public accountant, certified tax accountant, certified asset appraiser, national corporate legal advisor, currently deputy secretary of the Party Committee, vice chairman, director, and general manager of China Guizhou Maotai Distillery (Group) Co. Acting as general manager. He was a member of the party group and chief accountant of Guizhou Reservoir and Ecological Migration Bureau, a party group member and deputy director of Guizhou Reservoir and Ecological Migration Bureau, and a director of the second board of directors of Guizhou Maotai Liquor Co.

The company's shareholding structure is clear, and the first major shareholder is China Guizhou Maotai Brewery (Group) Co.

The company's revenue has grown steadily due to increased product sales.

The company's gross profit margin remains high at over 91%, a high gross profit business. It has extreme independent pricing power, with the gross profit of Maotai wine reaching 94%.

The debt ratio of the large company was 13.85% in the first three quarters of 2022, with low debt.

The company's operating cash flow continues to rise, and there will be some decline in 2022 because of the increase in deposits in the central bank of the finance subsidiary.

The concentration of the large liquor industry continued to improve in 2021. The total production and sales of the liquor industry tend to be stable, and the quality and efficiency the steady improvement, mainly showing the following development trends—first, the industry development to improve quality and efficiency further.

In 2021, the above-scale liquor enterprises to complete business revenue of 603.348 billion yuan, an increase of 18.6%, to achieve total profits of 170.194 billion yuan, an increase of 32.95%, the industry's high-quality development is effective.

Second, the industry concentration is further enhanced. Industry market share continues with profitable brands, production capacity, and production areas. The structural growth pattern will be long-term. Third, the consumption structure is further upgraded, the disposable income of residents continues to increase, and the demand for high-quality liquor consumption will drive the development of high-quality and advantageous famous liquor.

Continuously improve the production management system integrating production command, technical guidance, quality management, and service guarantee, and steadily promote the whole chain of production tasks such as winemaking, bending, blending, and storage and packaging. Forty-two thousand five hundred tons of base wine production of Maotai wine and 17,000 tons of base wine production of series wine will be completed in the first half of 2022.

The "iMaotai" digital marketing platform was officially launched, opening up a new channel for consumers to purchase the company's products reasonably, flexibly, and conveniently. They have successfully developed Moutai Ice Cream.

The altar factory packaging logistics park and the first phase of the Xishui Tongminba for soy sauce wine have completed the survey and design bidding procedures, and the 30,000-ton soy sauce series wine project is progressing in an orderly manner. The 15-block wine warehouse project in the Chinese area has been completed in 7 blocks, and the remaining is scheduled to be completed by the end of the year.

Coordinated and steadily promoted the marketing system's reform and optimized the marketing network's layout. Steadily push forward the science and technology innovation research projects planned for the next ten years around basic and applied research.