Jefferies: Majority of Chinese technology firms were anticipated to chart estimate-beating 4Q22 earnings performance

$BIDU-SW (09888.HK)$ and $Sohu.com (SOHU.US)$ , which have already released their 4Q22 results, revealed that the outlook of the advertising business is positive. The social reopening in China also aided the development of e-commerce firms such as $BABA-W (09988.HK)$ and $Vipshop (VIPS.US)$.

$JD-SW (09618.HK)$ 's ROI-focused approach in spending was anticipated to remain intact. On the other hand, the broker's rating for $WB-SW (09898.HK)$ was kept at Buy, with its target price lifted to USD28.