The Wave Of Digitization Is Coming: Apple/ Meta/ WiMi Promote Economic Growth

It is reported that Meta( META) has released its brand new AR Toolkit which is designed to simplify cross-platform development. Meta is dedicated to the AR experience that enables developers easily develop applications on a smartphone, VR/XR headsets, or computers. Also, the AR engine can also pave the way for the development of future AR glass, such as Meta Project Nazare.

AR creates more opportunities for those who want to make creative exploration. Meta with its brand new AR engine supports the developers to create an immersive AR experience， that has been promoted to millions of users around the world. Therefore, the promotion of the AR experience will be a great challenge for Meta, because to tracking the face, hands, and environment will impose a performance burden on the hardware. And Meta will resort to powerful resources and statistics as its solution to its New AR engine.

It is found that Meta has now focused its resource on the development of AR/VR and Metaverse ( Virtual social). The section of AR is a major investment of Reality Labs which has almost used half of the entire organization’s operating expenses. According to previous reports, Meta plans to launch its first AR glasses in 2023-2025. Given Meta infers that people will use AR more frequently than VR in the future. For instance, in the field of Visual Navigation, AR glasses can provide a more intuitive experience for users, and it is also more convenient to use which can make users’ traveling experience less troublesome.

Except Meta (META), Google (GOOG) and Apple (AAPL) also has AR kits that can run on mobile devices, and Google recently created AR plans to create more immersive experiences. Recently, Apple has once again delayed the launch of its AR headset. Apple was expected to debut in the spring, but some features were still inadequate to date the launch of the product, Bloomberg reported.

According to Apple patents, Apple has been expanding AR, AR and MR deployments for nearly 20 years, with hundreds of internal development team members actively exploring AR and VR technology, while also acquiring a number of AR / VR companies. After WWDC in 2022, Apple CEO Tim Cook hinted that Apple was working on AR devices, saying that the AR space is the focus of our daily attention. Now, there are more than 14,000 ARKit Apps in App Store, and we are very excited about the opportunities it brings.

Cook also said that AR would touch everything in our lives, that its impact on the world would be as profound as the Internet, and that it would replace mobile phones in the next decade. Now, AR technology, one of Apple’s flagship products for the next decade, has developed a new operating system for the device, called “xrOS” internally. Because Apple has poured into countless efforts, perhaps AR will bring some new growth to Apple.

There is no doubt that AR is an important trend worth paying attention to in the next few years. According to public information, there are ten technology giant listed companies in the United States, more than half of which do AR / VR. It can be said that there is no doubt about the future development opportunities in this field, and it will become a trillion-level market in the future. In addition, the recent sudden popularity of ChatGPT not only means that AI has developed to a higher stage, but also will bring great benefits to the AR industry. The combination of AR and higher-order AI will promote the emergence of killer AR applications.

Industry insiders believe that there is a strong complementarity between AR and AI. Through deep learning, higher-order AI can give AR a more humanized kernel and stronger situational awareness ability, thus improving the content quality of AR applications. On the contrary, AR can also display the content generated by AI anytime and anywhere through the presentation way of virtual and real integration, making the presentation effect of AI content more intuitive and diverse.

The perfect combination of AR and AI, it will provide more possibilities for AR applications, and then bring users to a more real and interesting content experience.

Thus, the rapid development of AI will bring a lot of imagination space for the AR hardware industry. In fact, the first WiMi Hologram Cloud (NASDAQ: WIMI) has developed an “AR + AI run” architecture, obviously, AI is crucial to the development of AR, and the company is gradually integrating AI tools into its holographic cloud platform for developers to use. This will also provide greater space for WiMi’s AR application market, including telecommuting, digital cultural creation, digital social networking, online education, digital advertising, etc., constantly promoting the scene reconstruction of all walks of life.

It is reported that WiMi has always been at the forefront of VR / AR, always following the development trend of the industry. At present, it has launched many AR / VR headset products, and successfully invested in a number of products in overseas markets. In addition, WiMi has also applied for a number of AR / VR-related patents in recent years. In terms of technological innovation, WiMi integrates a number of existing technologies, including 5G, cloud computing, artificial intelligence, virtual reality, human-computer interaction, etc. In terms of industrial business, with the booming development of emerging fields such as Metaverse and artificial intelligence, the outbreak of AR is only a matter of time. WiMi AR + AI can cover the use of B-end Metaverse scenarios and is also promoting the industrial revolution brought by C-end Metaverse.

Nowadays, WiMi actively promotes the integrated development of online shopping malls and offline consumption, such as the construction of AR + AI as the underlying technology of Metaverse mall, and explores the creation of Metaverse smart business circles. At the same time, vigorously develop the 3D virtual exhibition, and explore the construction of a “real-time interaction, accurate touch” Metaverse marketing model. In addition, the company also promotes the application of virtual digital people in the field of AR + AI consumption, explores and practices the emerging business model directly facing user virtual image, builds a new AR + AI marketing system integrated and symbiotic, and win-win new future in the Metaverse era.