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Ava Quinn wrote a column · Mar 29, 2023 19:43
The darkest moment of the earnings cycle for US stocks has not yet arrived

my equity strategy framework includes several key components. Overall earnings often determine the trend of stock prices most. If a company's earnings exceed current earnings expectations and exhibit an accelerating upward trend, its stock price tends to continue to rise before becoming too high.
This is precisely the driving factor behind the bull market in most cases - the steady rise in earnings expectations and the ability to maintain an upward trend for the foreseeable future.

However, once a bear market begins, it is difficult to determine when it will end before earnings expectations stop falling.

Earnings expectations are unlikely to bottom out before September this year, which also means that the trough in US stocks is still ahead.

This has happened in 2022: investors sold stocks one month before the financial reporting season, and then the stock market rebounded because investors thought that the profit had bottomed out.
this will happen again this quarter. Investors expected adverse factors to affect the stock price, so they sold the stock in December last year. Since then, the stock market has rebounded because investors believe that their profit expectations have bottomed out.
As we enter the last month of the first quarter, there is a higher risk of further decline in U.S. stocks in the foreseeable future.
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