In the era of Web3.0, XR intensifies the competition in science and tech-innovation

Samsung (SSNGY), once the dominant XR company, specifically mentioned at its product launch last month that it would work with Qualcomm (QCOM) and Google (GOOG) to create a future XR (extended reality) experience.

According to Galaxy Club, Samsung will soon launch an XR headset that can display both VR and AR content, and the headset can also see the outside world through the camera, which features similar to the Meta Quest Pro, namely the color perspective feature. Samsung is likely to coincide with Samsung’s foldable phone at an Unpacked event in August or September, the report said.

In addition to Samsung’s expected XR headset launch this year, Apple (AAPL) will first launch the MR / XR headset, pushing the XR to the wider market. Apple has long been rumored that it is launching a headset to join Microsoft (MSFT) and Meta (META), with the Hololens and Oculus headsets, respectively.

Recently, foreign media FT revealed more details of Apple’s internal decisions on MR / XR headsets, including some key information: Apple’s CEO Tim Cook insisted on bringing MR / XR headsets to the market this year. The goal is to ensure its subsequent influence, as Apple thinks the headset could replace iPhone.

In addition, the MR / XR headset is the first new computing platform developed entirely under Tim Cook, according to the source, and Cook decided to make the first debut this year (according to WWDC in June). When to join the XR track is also crucial. Cook and Williams reportedly acknowledged market conditions and thought it makes sense to join the competition now, even though the first generation of headsets was ascensive and had limited appeal to consumers.

In early March, HTC CEO Alexander Wang spoke in an interview on Apple’s entry into the XR market, saying, “Apple will launch an MR / XR product soon,” in mid-2023 or beyond.”Although this has intensified the fierce competition in the XR market, from another perspective, Apple’s entry means that the MR / XR headsets market has reached a certain scale.

Morgan Stanley analysts believe that apple’s new products/services could have a long-term impact on the market, while Evercore ISI analysts believe that Apple will use the original MR / XR headsets to attract loyal Apple fans, who will catalyze the huge developer ecosystem of the future.

XR is widely believed by the industry to replace smartphones as the next generation of mobile platforms. Now, in the era of Web 3.0, the birth of the new virtual and real integration interaction mode has given birth to many new traffic entrances. For example, the public can enjoy the digital economy and social services anytime and anywhere through multimodal terminal entrances such as AR / VR / MR. At the same time, with the recent increasing popularity of ChatGPT, the fields of artificial intelligence and XR have also attracted wide attention.

It is worth noting that, in addition to individual users, XR technology is accelerating to empower thousands of industries, with new technologies, new scenarios, new models, and new business forms emerging in an endless stream. In the field of industrial manufacturing, XR technology has become a new generation of productivity tools, widely used in R & D and design, production optimization, equipment operation and maintenance, product testing, skill training, transnational and cross-regional collaboration, and other links, presenting a new form of intelligent manufacturing integrating virtual and real products. In the medical field, XR technology shows its value in medical imaging, medical education, telemedicine, and other aspects.

Industry insiders said that in the long run, artificial intelligence and XR hardware technology iteration will further promote the development of the digital economy, and the leading companies released new products and the substantive layout of hardware and software industry chain companies is worth paying attention to. According to the data, WIMI Hologram Cloud (NASDAQ: WIMI), the leading enterprise of the XR industry, firmly believes that the layout of XR and related technology innovation will fundamentally change the way of entertainment, social, and working in the future, and XR may also be the key to lead generation Z to open the door of the universe.

It is reported that in the field of XR, the WIMI business is expanding smoothly. With its technical advantages for many years, it continues to lead key technological innovation and actively explore the application of XR technology. For example, in the field of education, the combination of holographic projection and XR can break the spatial barrier and bring innovation to offline education and online education, and realize the integration of cloud intelligent education. Teachers and students participate in the classroom as digital identities and interact in the virtual teaching place. In the future, with the penetration of “virtual reality +” innovative applications in the field of production and life, WIMI will lay a solid foundation for the immersive experience.

At the same time, while WIMI has become a leader in the field of XR, but still focuses on the digital economy, yuan universe each niche technology innovation, covers the digital, virtual space, human-computer interaction, and 5G network technology, further assigned on the industrial chain, middle and downstream each link, it also created the cooperation between enterprises. The development of the XR industry is a state of continuous accumulation and gradual self-iteration, and it may be impossible to predict when it explodes. But what you can see is that the track is at a critical time of flourishing. WIMI, with the help of XR services, facilitates the development of various industries and well reflects the operation performance of listed companies in the mixed reality industry under the new round of technology industry revolution.

According to IDC, the global XR device shipments will reach 12.8 million units in 2023, of which VR devices are 12.44 million units, up 30.67% year on year, and AR device shipments will reach 360,000 units, up 71.43% year on year. VR device shipments are expected to grow at a CAGR of 30% over the next five years, while AR devices will maintain a CAGR of 102%. I believe that in the second half of this year, the entire XR ecosystem will be more prosperous than ever, which is one of the few opportunities to produce giant companies.