Benefits of Vision Care 👀

Johnson & Johnson chose to shutdown SightBox, a Portland-based startup that they acquired in 2017 with two additional companies TearScience Inc. and Abbott Medical Optics. SightBox is a consumer-facing business that offers affordable subscription-based eye care and contact lens delivery services. The reason for the shutdown is not clear, but it's safe to suggest that the epidemic had its impact on the company's business model. SightBox has already informed its customers about the decision and began working to help them transition into new providers for their eye care needs in 2019.

The company has a proven track record of making strategic decisions that benefit the overall business and well being of consumers. Although this may seem like a missed opportunity with a unique business model to deliver affordable eyecare and contact lenses that was well received by doctors and consumers, J&J will continue to be a leading company in the Healthcare industry providing valued resources, expertise and thrive in terms of innovation and success.