Spinee wrote a post · Apr 18, 2023 18:19

Lei Jun Reveals Xiaomi 13Ultra Launch Tue, Saying It Is 'Chapter 2' of Brand's Imaging Strategy Upgrade

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Lei Jun, Chairman and CEO of $XIAOMI-W (01810.HK)$ , announced that a new product launch event will be held Tuesday evening (18 April) to officially launch the new Xiaomi 13Ultra, the flagship cell phone for humanities imaging professionals, which will upgrade Xiaomi's imaging strategy to "Chapter 2" and open the era of mobile imaging optics.

He said that Xiaomi started to upgrade its imaging strategy in July last year, and firmly chose "humanistic imaging" as the direction, with deep strategic cooperation with Leica.

The Xiaomi 13Ultra will be equipped with the new Leica Summicron lens and new generation image sensors, bringing Leica's professional optical capabilities to the mobile imaging field systematically.

$Xiaomi Corp. Unsponsored ADR Class B (XIACY.US)$ $Core Stock Connect Assets (LIST1305.HK)$ $Xiaomi Concept (LIST0392.SH)$ $Huawei Hongmong (LIST0795.SH)$

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