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Apple's savings account looks attractive, with an annualized interest rate of 4.15%.
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@Ripper1986
No shares available to borrow and finally a big jump in cost to borrow, now at 465%. Usually when cost to borrow jumps significantly, even if no one is borrowing the prize jumps.
doctorpot1 : If Apple, a technology giant with a large customer base and significant financial resources, were to enter the financial industry, it could potentially have several impacts on the traditional banking sector:
1. Increased Competition: Apple's entry into the financial industry could introduce increased competition, as the company has a history of disrupting traditional markets. Apple's strong brand recognition and customer loyalty could pose a threat to traditional banks, particularly in the areas of mobile payments, digital wallets, and other financial services that are closely tied to its existing products and services, such as Apple Pay.
2. Enhanced Customer Experience: Apple is known for its focus on user experience and design, and it could potentially bring that same approach to financial services. This could result in innovative and user-friendly financial products and services that could attract customers who are looking for a more convenient, seamless, and modern banking experience.
3. Disintermediation of Banks: Apple's entry into the financial industry could potentially disrupt the traditional banking model by providing alternative ways for consumers and businesses to access financial services directly through its ecosystem, bypassing the need for traditional banks as intermediaries. For example, Apple could offer peer-to-peer lending or digital banking services that compete with traditional banking services.
4. Increased Emphasis on Data Privacy and Security: As a technology company, Apple has a strong focus on privacy and security. If it were to enter the financial industry, it could potentially prioritize data privacy and security in its financial products and services, which could attract customers who are concerned about the security of their financial information.
GodSpeed289 : One of the key advantages that Apple has over traditional banks is its brand recognition, loyal customer base, and commitment to seamless, digital user experience. Apple's focus on user experience and innovation could also put pressure on traditional banks to modernize their offerings and provide a more convenient digital experience for their customers. Overall, Apple's foray into the financial industry is a reflection of the growing importance of technology in finance and the increasing demand for innovative financial services that meet the needs of today's consumers.
102392341 : It’s definitely bringing a new norm to banking industry and could change how banking experiences would be like over the future.
Milk The Cow :
Milk The Cow : It'll definitely affect traditional banking sector to certain extent...
Apple is a big tech company & financially strong/stable company (suppose to be).
So, with their name & brand alone, can increase competition for traditional banking sector. Whatever notes/bonds offered by Apple will definitely be better interest rate than bank offered fixed deposits & it should be considered quite safe, maybe .
Having that said, I doubt Apple can totally replace traditional banking sector as one thing we know for sure is that ur money is safer in the bank than in a financial industry as ur deposit is as good as safe because certain amount is being insured by the country's government, insurance...or whatever it's... As long as the both of them do not failed, it should be.
Neo999 : As trust in traditional banks falters, the two most iconic names in tech and finance are joining together to create what might become America’s mightiest FinTech.
Last week Apple effectively dropped the mic on the nation's banking industry. While the average bank is paying less than a half a percent on savings accounts, the $2.6 trillion technology company announced it would be offering 4.15% annual returns to savers – no minimums, no lockups and FDIC-insured. The new product rollout comes at a time when regional banks are scrambling in the wake of the Silicon Valley Bank crisis to maintain their deposit bases, and cash-starved fintech startups are likewise struggling.
Technically Apple doesn’t have a banking license. It is fronting for Goldman Sachs Bank USA, otherwise known as Marcus, which has a state charter and is FDIC-insured. In fintech parlance, Apple is a neobank like Chime, Revolut and Monzo – except its brand strength is unparalleled given that there are more than two billion iPhones globally, now serving as Goldman’s branch network.
Deposits are becoming a larger source of funding for the bank as it grows the consumer and transaction banking business. Apple's 4.15% savings account should turbocharge this trend.
In all of its financial products, Goldman Sachs operates in the background, despite its own formidable reputation, suggesting that they are betting that customers no longer value the marble columns and venerable histories that thousands of redundant FDIC-insured financial institutions continue to bank on.
It's partnerships like these that could basically make banking become invisible.
Fate Written : The concept of giving your money to a bank has always been about security. In a time where the banks are less stable than the tech companies, it makes sense to diversify where you put your money.
SonnyM : Voted yes, why not? It's ten times more IR% which is still below inflation anyway. Who are the 25% voting no?
Apple might as well start a bank and rake in the fees. If just a third of U.S. Apple customers switched banking wouldn't that secure Apple as the most profitable in the world? It'll will be less prone to recessions, people still use their cards and pay fees during recessions. It will remain a trillion dollar plus company for a long time, maybe even go double or triple by 2030.
EYSY : If Apple enters the financial industry, think it'll disrupt the traditional banking sector:
1. Apple will truly be a fintech company. Fintech is the buzz word nowadays and which company is better poised than Apple? Maybe Microsoft..
2. Posing strong competition to traditional banks - Apple immensely strong branding and loyal customers will help to increase its customer pool. Perhaps even larger than traditional banks
3. Product innovation - Apple is known for product innovation. With its existing Apple watch, Apple pay, perhaps we'll see a more seamless end-to-end consumer banking experience
4. More global footprint - With its existing global sales and operations, Apple is poised as a more global bank! Perhaps better FX rate compared to traditional banks?
mr_cashcow : Wow cool move by apple by leveraging their brand recognition, I wonder if the other tech firms will follow suit. I think it is a really smart move by apple, instead of getting loans from banks they directly borrow from customers & cut out middle man! Disclaimer, just random thoughts from a noob who is trying to earn some extra cash so take what I said as a grain of salt
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