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Tesla Q1 Earnings Review

Tesla Q1 Earnings Review

Bad
- Revenue +24%
- Gross profit -17%
- Gross Margins: drop from 25% to 19%

Good
- Energy showing huge growth
At first glance, the numbers look bad. Growth is declining, margins are shrinking etc.

But to understand why this is happening, we need to connect the numbers back to Tesla's Strategy.

Earnings Comments:
"Pushing for higher volumes & a larger fleet is the right choice here versus a lower volume & higher margin..." - Elon Musk

Volume vs Margin:
1. Profit Margins: optimizing for short-term
2. Volume production: more for long-term

With a recession & high int rates, it's hard to keep prices high for a big-ticket item like a car.

At the same time, this macro crisis presents a good opportunity to build up the fleet. Laying the groundwork for the cars to generate profit via FSD.

Tesla's dual strategy:
1. Pricing out competitors
2. Focus on customer LTV value(vs short-term profits)

Apple comparison:
Similar to how Apple built up its ecosystem back then. They earn more from the apps & services provided, rather than a one-time sale of iPhones.

Of course, building up the sticky ecosystem takesyears. It won't be overnight.

Right now, Tesla is pursuing a similar strategy.

To summarize, the price cuts are a calculated move to price out competition, while positioning themselves for future monetization through autonomy.

Will share my thoughts in a follow-up post tmr
Disclaimer: Community is offered by Moomoo Technologies Inc. and is for educational purposes only. Read more
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