Why is Buffett so bullish on Apple as a consumer goods company?

Thoughts on 【Brand Value】

For identical products, brands are often considered to charge different prices for the same product by making people believe that there is a difference in quality when there is no difference in quality through advertising.

For example, if the sign of the hotel you are staying in is a brand hotel such as $HuaZhu(HTHT.US)$ $Marriott Hotel(MAR.US)$ $Hilton Hotel(HLT.US)$, etc., you don’t have to worry about the refund of the last guest After the room, have the sheets been changed? The sign of the restaurant is $McDonald’s (MCD.US)$, so you don’t have to worry about the quality of burgers at street burger restaurants.

Brands are also like a substitute for knowledge. For products you don't know much about, it's often a better choice to buy a well-known brand than a white label. This is especially true for food.

The rise of brands allows consumers to make distinctions and choices, and forces producers to be responsible for their products, rewarding good products and losing customers to bad products, thus improving the quality of products.

For example, $Apple (AAPL.US)$ improves product quality through continuous innovation, so as to avoid falling into homogeneous competition and eroding profitability, which also promotes the improvement of the entire industry standard: in order to survive, competitors are of course also improved.