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Apple WWDC 2023: A new catalyst for the company's stock?
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WWDC: Code new worlds

$Apple (AAPL.US)$ unveiled its first new product type in 2014 - Vision Pro, a mixed reality headset device starting at $3,499 and going on sale early next year, with $Disney (DIS.US)$ and Zeiss as its latest partners, as well as the company's largest-ever 15-inch MacBook Air, configured with M2 MAX and M2 Apple rose more than 2% to a new intraday high before the WWDC conference, and turned down at the end of the conference without closing at the highest.
WWDC: Code new worlds
What was announced at WWDC:
- Announced Vision Pro, an AR augmented reality headset device, and a new AI platform
- Updated Watch OS 10
- Updated TVOS
- AirPods wireless headset update
- Released macOS Sonoma, the latest laptop Mac OS
- Released iPadOS 17, the latest tablet operating system
- Released the latest iPhone OS iOS 17
- Released Mac Pro with M2 Ultra chip, and Mac Studio with M2 MAX and M2 Ultra chips
- Apple launches the 15-inch MacBook Air

What's important:
AAPL announces Vision Pro for $3,500
Here’s everything you need to know:
1) It will transform the future, it's a hands-free computing experience.
Just as the iPhone revolutionized mobile computing, the Vision Pro is pushing us into a new era of interactions with digital devices.
WWDC: Code new worlds
WWDC: Code new worlds
2) You navigate through apps, search the internet, or enter a video call, simply by moving your eyes, speaking, or gesturing.
It's a hands-free computing experience.
Innovation is not just about creating new tech, it's about how that tech enhances our lives.
WWDC: Code new worlds
3) Vision Pro will allow you to turn any room into a movie theatre.
Spatial Cinema will automatically dim surrounding light and lets you expand your display to any size.
WWDC: Code new worlds
4) Vision Pro is a new type of computer that blends the real world with the digital world.
It's a big leap into what's called spatial computing.
This new product will have an all-new App Store where users can discover brand-new app experiences.
M2 Ultra
1)The Mac Pro starts at $6,999 and is available for pre-order now and will be shipped/available next week.
This is Apple's highest-end desktop computer, the first Mac Pro to use its own chips, and the last Apple computer to use its own chips instead of Intel. Apple says the new M2 Ultra chip is the "king of chips".
It will be equipped with the M2 Ultra's 24-core CPU, support for up to 76-core GPU, eight Thunderbolt 4 ports, and up to six of Apple's high-end Pro Display XDR ports.
Some analysts say this is a game-changing move for high-end Apple computers, as it ends reliance on $Intel (INTC.US)$ chipsets.
WWDC: Code new worlds
WWDC: Code new worlds
2)The Mac Studio is Apple's second desktop computer without a monitor, keyboard or mouse, and is Apple's top of the line focus on extreme performance. The latest Mac Studio comes with either the M2 Max or M2 Ultra chips, the latter running up to 30 percent faster than the M1 Ultra.
WWDC: Code new worlds
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