Apple named Unity, should I get on board now?

With the traditional "Just one more thing" moment of the Steve Jobs era, $Apple (AAPL)$ CEO Tim Cook introduced the Apple Vision Pro, a highly anticipated new VR glasses, at WWDC on Monday.

How big the market for this product will end up being is not yet known, and the nearly $3,500 pricing may put many consumers off buying it, but the technology is certainly interesting. vision Pro will allow users to see a larger screen through the headset and will be controlled through the eyes, hands and voice, unlike $Meta Platforms(META)$ of Oculus Unlike the Oculus of Meta Platforms (META)$, which uses an external hand controller.

Virtual reality is currently the most mature commercialization direction is the game, as Apple mentioned at the meeting with $Unity Software Inc.(U)$ cooperation, the latter's shares rose in Monday's session, and even melted once, closing up 17 percent

What kind of company is Unity?

Unity is one of the most widely used game engines among handheld game developers worldwide. It was founded relatively early and has been targeting real-time 3D interactive content creation and operation since 2004, providing the foundation for building various AR and VR interactive experience contents later. In addition to Apple's iOS, developers can also develop efficiently and easily across platforms on top of Unity, which can be created and deployed to more than 20 platforms at once, including Windows, Mac, iOS, Android, PlayStation $Sony (SONY)$ , Xbox $Microsoft (MSFT)$ , $Nintendo (NTDOY)$ Switch, and leading AR augmented and VR virtual reality platforms.