ETSY's recent rebound from 80/share has been impressive, but we would start being cautious and looking for exits near the high 90/low 100 region
Etsy $Etsy Inc (ETSY.US)$ is an online marketplace specializing in unique and creative goods. With an emphasis on enhancing the buyer experience, the company is refining its search function to provide a more personalized journey through its vast array of 100 million items and 2 billion variations. By using artificial intelligence to curate searches to individual users' tastes, Etsy aims to display the most relevant items early, as the first page generates 90% of conversions. The company also plans to leverage conversational search and image results to further improve conversion and buyer frequency.
Etsy remains supportive of its sellers, noted by a 4% growth in active sellers in 1Q23. It continues to launch initiatives such as price discovery tools and promotional aids, which have been beneficial in the face of inflation. Furthermore, improvements in shipping predictability and recognition tools like the Star Seller badge have fortified buyer trust, aiding conversion and purchase frequency. However, the company does face risks from potential economic downturns and market volatility, which could impact discretionary spending and therefore its growth metrics.
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