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$XPeng (XPEV.US)$ XPeng rose more than 13% on Fri after it l...

XPeng rose more than 13% on Fri after it launched its new mid-sized SUV at a sale price 20% lower than Tesla's Model Y. The G6 vehicle starts at USD28,950. Model Y currently sits around USD47,240.
The unveiling in Shanghai sent $NIO Inc (NIO.US)$ and $Li Auto (LI.US)$ higher on Fri.
The EV space in China is in the middle of a fierce pricing war after Tesla slashed its prices last year in an effort to sell more vehicles, vs a strategy of lower volumes and higher margins.
In May, BYD - seen as Tesla's strongest competitor in China cut the price of its Seal sedan by 10%.
In Jun, Nio announced it was taking USD4,200 off its vehicle offerings in China.
XPeng’s competitive price on its new SUV is seen as a way to turnaround sales and meet its aggressive delivery targets.
The company reported a steep drop in sales in the first quarter amid fierce competition and an uneven recovery in China.
Deliveries in May declined almost 26% YoY to 7,506 vehicles. XPeng is targeting the delivery of 200,000 units in 2023 vss 120,757 in 2022 - or a 66% YoY increase in volume.
Delivery for XPeng's G6 are expected to start as soon as Jul. The stock is up 34% ytd.
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