Apple distinguishes itself as a unique entity among other companies due to its status as a prominent consumer brand. It is a remarkable feat for a single brand to secure the seventh largest revenue globally, a feat that has proven difficult for other companies to replicate. In contrast, even the next largest consumer brand in terms of market capitalization, Volkswagen, achieved its position by employing a multi-brand strategy, encompassing brands such as Audi, Bugatti, Bentley, Porsche, Ducati, Lamborghini, and others.