ZnWC wrote a post · Jul 11, 2023 21:26

Singapore Brand - POSB Bank

I choose POSB Bank as one of my favourite Singapore Brand. It is also known as POSB, a Singaporean bank offering consumer banking services and is the oldest local bank in continuous operation in Singapore. Established on 1 January 1877 as the Post Office Savings Bank, the bank now operates as part of DBS Bank $DBS Group Holdings(D05.SG)$ , which acquired the institution and its subsidiaries on 16 November 1998.

Not sure if anyone remember POSB introduced a School Saving Scheme (SSS) back in 1980s where students could paste stamp to deposit money. See photos. The scheme was introduced under the National Saving Campaign to encourage students to save. I think SSS was reintroduced in 2015 for 10 months in conjunction with SG50 celebration.