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Netflix - password sharing clampdown done. Next?

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JP_mykayaplus wrote a column · Jul 20, 2023 10:05
Netflix - password sharing clampdown done. Next?
It is yet another bumper earnings season. So what do we have installed for $Netflix(NFLX.US)$?
We know that the share price went down, but why after a successful clampdown on password sharing?
1. Increased competition is real
Source: Netflix Q2'23 Letter to Shareholders
Source: Netflix Q2'23 Letter to Shareholders
The same materials can have different interpretations.
Netflix shared that in its letter to shareholders, it is competing with broadcast, cable, and even gaming companies to see who has the most attention of an average human.
It does seems that streaming has improved significantly over the past 2 years.
But what most people fail to recognize is the staggering number of competition today versus just 2 years ago.
YouTube by $Alphabet-A(GOOGL.US)$ has even leapfrogged over Netflix to become the top streaming channel.
2. Streaming paid membership growth is not moving the revenue growth that much
Netflix - password sharing clampdown done. Next?
Back then, Netflix was launching its crusade against password sharing in order to squeeze more paying subscribers.
The good news is, the amount of global streaming paid memberships increased 8.0% YoY.
The not-so-good news is that revenue growth hardly reflects that in Q2'23.
It does seem like Netflix is running out of reasons to create the next growth spurt. Its days as a growth company could be well over.
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