Toyota lays off workers amid China’s EV transition. It sold 3,844 bZ4X models in China through January, representing just 0.26% of China’s EV market. Its EV sales falling 9% in the first six months of the year.
According to the China Association of Automobile Association, Japanese automakers' market share in the region hasfallenfrom 20% last year to 14.9% in the first half of 2023. Electric vehicle sales in China reached over 2 m through the first five months of the year, up 51.5% YOY as buyers continue adopting EVs at a record pace.
Sales of Chinese brands accounted for 53% of the market through the first half of the year.