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Elon Musk Rebranded Twitter to “X”. Here’s What You Need to Know.

Elon Musk has started to roll out a new branding change for Twitter, symbolised by a blue 'X' logo. The company intends to rebrand as 'X' and expand its operations into banking, payments, and commerce. Elon, known for his involvement with PayPal and SpaceX, envisions 'X' as an "everything app," integrating social media, messaging, and mobile payments.
Elon Musk Rebranded Twitter to “X”. Here’s What You Need to Know.
Originally launched in 2006, Twitter got its name from the bird-like sound it represents, employing bird-themed branding from the start. The transition to 'X' has not been completely smooth, with users reporting inconsistent visuals on the site.
Since Elon's purchase of Twitter in October last year for $44 billion, the company has seen some revenue challenges. The platform's advertising earnings took a significant hit due to Elon's unconventional management style and extensive job cuts. As a solution, Elon has pushed to incorporate commerce and payments into the platform.
Despite a backlash against the introduction of charges for previously free services and changes in content moderation, Elon hopes to revitalize the platform. Meanwhile, Twitter's competitor, Facebook's Meta, has released a text-based platform called Threads, which has seen a decline in user engagement post-launch.
Twitter is on the brink of a significant transformation to become 'X', a versatile platform integrating various services - we shall see whether they can disrupt the likes of $PayPal (PYPL.US)$, $Meta Platforms (META.US)$ and more!
Elon Musk Rebranded Twitter to “X”. Here’s What You Need to Know.
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