Pay attention to the effects of the US fast food settlement and low price menu
7/28/2024 8:04 AM GMT+9 (some excerpts)
Quarterly earnings announcements for the US restaurant industry will continue in the next few weeks. Attention will be drawn to the effects of low price menus offered by major fast food chains, starting with McDonald's, on business results.
McDonald's, Burger King, etc. are rapidly taking measures to improve customer traffic as prices are high, especially as low-income groups are clearly leaving eating out.
BTIG analyst Peter Sally expressed the view that the focus will be on how much consumers respond to the low price menu and how long to continue such discount strategies to bring back consumers.
McDonald's, Burger King, etc. are rapidly taking measures to improve customer traffic as prices are high, especially as low-income groups are clearly leaving eating out.
BTIG analyst Peter Sally expressed the view that the focus will be on how much consumers respond to the low price menu and how long to continue such discount strategies to bring back consumers.
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