(195A) Rice Curry - New Analyst Report 6/21

The Rice Curry Group consists of Rice Curry and 1 subsidiary, and mainly provides marketing support for companies and product sales of its own brands for communities that have common values and interests with SNS users such as Instagram and TikTok.

Rice Curry's business is a single segment of the community data platform business, but it is developing business in both the enterprise domain for enterprises and the consumer domain for consumers.

The sales composition ratio for the 24/3 fiscal year was 65.0% in the enterprise area and 35.0% in the consumer area.

There is “CCxCloud” as a data infrastructure and data analysis tool group common to the enterprise and consumer domains. CCXCloud is API linked to SNS services such as Instagram, etc., and behavior data etc. of SNS accounts of customer companies, influencers who influence consumer behavior, etc., brand service developed by Rice Curry for consumers, and purchase data etc. on the company's EC site have been accumulated.

The main tool utilizing CCXCloud data is “CCXSocial,” which can perform account analysis, review trend analysis, etc. of self and competitor SNS. CCXSocial is provided free of charge to client companies, influencers, etc. that have linked accounts with CCXCloud.

The enterprise area is classified into “marketing/DX,” which mainly provides marketing support for large enterprises that handle consumer goods, food, daily necessities, etc., and a “data cloud” centered on “Adsta byccxCloud,” which can place SNS advertisements and Google advertisements with a low monthly fee for small and medium-sized enterprises.