Tesla omits annual delivery target of 20 million units in impact report

Tesla's Chief Executive Officer Elon Musk stated in 2020 that the company is aiming to sell 20 million units in 10 years 10 years from now. This is double the sales volume of Toyota, the world's largest automobile manufacturer.

“Our goal is to manufacture and deliver 20 million vehicles per year by 2030. To achieve this goal, we need to make our products even more accessible,” Tesla reiterated this goal in its 2022 impact report.

However, the company recently changed its policy, withdrew its production plan for a new model car that was expected to cost 25,000 dollars, and is touting autonomous driving technology as the main driver of growth. The companyAugust 8We are planning to hold a robo-taxi presentation event.

RoboTaxi and the company's humanoid robot “Optimus” will have “huge significance” for Tesla, Musk said Thursday via a video link at the annual conference “Viva Technology” held in Paris.

Tesla's strategy change, which was first reported in April, suggests that the company plans to use its current product line for new low-cost cars, and this move will reduce costs less than expected, and the increase in sales volume will moderate.

“A significant part of Tesla's 2030 target should have been the company's promise to launch a 25,000 dollar low cost car, which the company has promised for a long time,” said Sandeep Rao, a senior researcher at Leverage Shares, who holds Tesla shares.

The company is currently promising to introduce “more affordable” models in the future, but this doesn't necessarily mean that a $25,000 car will go on sale.”

Tesla shares fell 2% in afternoon trading.

Demand for Tesla cars has been hit by a slowdown in EV demand growth and tough competition. Sales in 2023 increased 38%, which is below the long-term growth target of 50%, and Mr. Musk warned in January that growth in the number of car deliveries this year would drop significantly.

As part of the organizational restructuring, Tesla fired more than 10% of its employees this year, including the dissolution of the supercharger team.

In the 2023 impact report, it is also shown that the operating rate of Tesla's fast charging network is 99.97%, which is the highest figure in at least the past 5 years. However, some analysts have warned that the division's performance may deteriorate due to layoffs.

Tesla also didn't compare the diversity of its workforce to other companies in its report, and no longer stated that the majority of employees came from underrepresented groups.