Tesla omitted the annual target of 20 million deliveries in the impact report.
$Tesla (TSLA.US)$Koss Corp did not include the goal of delivering 20 million vehicles annually by 2030 in its latest impact report released on Thursday. This is a new sign of the company tempering its ambitions in the automotive industry as it shifts focus to robotaxis.
Elon Musk, CEO of Tesla, stated in 2020 that the company aims to sell 20 million vehicles in the next decade. This is twice the number of vehicles sold by Toyota, the world's largest auto manufacturer.
"Our goal is to manufacture and deliver 20 million vehicles annually by 2030. To achieve this goal, Tesla repeatedly mentioned this target in its 2022 impact report, emphasizing the need to make our products even more accessible."
However, the company recently changed its direction, retracting the production plan for a new car that was expected to cost $0.025 million and focusing on self-driving technology as the main driver of growth. The companyon August 8thplans to hold an announcement event for RoboTaxis.
The RoboTaxis and the company's humanoid robot, Optimus, will be of 'tremendous significance' to Tesla, Musk said on Thursday via video link at the annual Viva Technology conference in Paris.
Tesla's strategic shift reported for the first time in April suggests that the company plans to utilize its current product line for new lower-priced cars, a move that is expected to result in less cost reduction than anticipated and a more modest increase in sales volume.
"A significant part of Tesla's 2030 goals was supposed to be the launch of the promised $0.025 million low-cost car, a promise Tesla shareholding Leverage Shares' Senior Analyst Sandeep Rao held.
The company has currently promised to introduce 'more affordable' models in the future, but this does not necessarily mean that a $0.025 million car will be launched.
Tesla shares fell 2% in afternoon trading.
Due to slowing growth in EV demand and fierce competition, demand for tesla cars has been impacted. While sales increased by 38% in 2023, this falls below the long-term growth target of 50%, and Mr. Mask had warned in January that the growth in deliveries for this year would significantly decline.
As part of an organizational restructuring, tesla has laid off over 10% of its employees this year, including disbanding the Supercharger team.
The 2023 impact report also indicates that tesla's rapid charging network operated at a rate of 99.97%, the highest figure in at least the past five years. However, some analysts warn that the performance of the same department may deteriorate due to the layoffs.
Tesla also no longer mentions in the report that their workforce's diversity is not compared to other companies, and that the majority of employees come from underestimated groups.
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