A lot think that dividend investing generates lesser return. While this may be true as compared to value or growth investing , dividend investing can be rewarding if you enter the stock at the right price which will present good capital gain in addition to consistent dividend. For this, I will often look at P/E and P/B (for banks and REITs) and compared that with its historical average and it's peers. On top of that, dividend stocks are less volatile and you can sleep soundly if you invest in good quality dividend stocks!
ahguu87 : thankyou for sharing