(212A) Fit Easy - New Analyst Report 7/26

Fit Easy has set its mission as "changing the world through the creation of a new fitness culture" and operates the fitness club "FIT-EASY," where members can aim for health while enjoying various amusement elements such as indoor simulation golf and private saunas. Fit Easy does not have any consolidated subsidiaries and operates as a single segment of the fitness club operation business.

Fit Easy was established in July 2018 and simultaneously opened four stores in its headquarters locations of Gifu and Aichi prefectures in September of the same year. Since then, we have continued to open new stores, both directly operated and franchise chains (FC), and achieved a total of 100 stores in September 2022 and 150 stores in March 2024.

As of the end of May 24, the number of stores is a total of 158 stores, including 25 directly operated stores and 133 franchise stores. The stores are located throughout Japan from Hokkaido to Kyushu, but the number of stores in the Chubu region is significant.

The stores are mainly located within a few minutes' walk from the train station, in business districts, and on suburban roadside that can be reached by car. However, in recent years, they have also been opening stores near terminal stations, in commercial buildings, and shopping malls. Regardless of the location, the size of the stores is standardized at a floor area of 200 tsubo.

The "FIT-EASY" operated by Fit Easy is not just a fitness club that only installs training machines for health promotion and muscle strengthening, but an amusement fitness club that incorporates various entertainment elements to enable members to enjoy themselves while improving their health.

As amusement elements, they offer FIT-GOLF (indoor simulation golf), FIT-RACE (a full-scale racing simulator supervised by a professional driver), FIT-SAUNA (private sauna), FIT-LOUNGE (a lounge equipped with internet access), rock bathing, tanning machines, and self-esthetics.

Fit Easy aims to provide a sophisticated "third place" (a place that is neither home nor workplace) that is extraordinary. They focus on creating a space with a special atmosphere, including interior decoration based on color theory, color coordination of mats, store design, lighting, and the installation of aroma diffusers.

As of the end of May in Year 24, the monthly membership fee for "FIT-EASY" is 7,150 yen (including tax), and the FIT-GOLF fee is 7,678 yen (including tax) (an initial cost of 3,300 yen for joining and 2,200 yen for administrative fees is required upon joining).

Members can use all stores, making it possible to use them in various situations in daily life such as at work, during business trips, near their homes, and at travel destinations. Fit Easy has implemented an AI facial recognition-based entry system in all directly operated and franchise stores, creating a system that allows members to easily use the stores.