(220A) Faber Company - New Analyst Report 8/2

The Faber Company Group consists of Faber Company and Faber Vietnam, a Vietnamese subsidiary that develops systems for Faber Company, and is concerned with increasing customer attraction to websites through search engine search results in the digital marketing area, providing a group of tools that support increased conversions such as purchasing products and services and requesting materials among visiting customers, and web marketing It provides services such as recruitment, human resource education, and consulting.

The sales composition ratio for the 23/9 fiscal year was 59.3% for digital marketing automation tools, 35.0% for digital marketing resources, and 5.7% for others. Other sales are sales from the EC business, which imports and sells silver accessories, which were acquired as a place to practice web marketing, but the subsidiary in charge, E-shop Hive, was liquidated in February 24 due to deterioration in profitability of imported products due to depreciation of the yen, etc.

The digital marketing automation tool group includes “Mielka SEO,” which supports maximizing customer inflow to websites, “Mielka Heatmap,” which visualizes website issues on a heat map and supports maximizing conversion by improving UI/UX, and “Local Mielka,” which maximizes store customer attraction using Google Maps, etc., and all tools provide services in the form of SaaS.

Mielka SEO is Google search, Yahoo! It is a tool that supports SEO measures that aim to increase customer inflow to websites by displaying search results at a higher level in searches.

What are the main functions of Mielka SEO
① Identifying keyword search intentions and competitors' incoming keywords and planning keyword strategies based on them
② Creation of web content utilizing keywords with high customer needs
③ Understand search rankings for each keyword of your company and competitors, and verify the effects of SEO measures based on data such as inflow sources and number of clicks linked to Google Analytics 4 and Google Search Console, which are analysis tools provided free of charge by Google
④ Predictive presentation of site improvement measures and effects using AI
⑤ Support content creation by linking with ChatGPT, an interactive generative AI service, to automatically generate web page titles and headlines
etc. can be mentioned.

The usage fee is 0.15 million yen per month for the standard plan, and you can receive free support from Faber Company's customer success team. Mielka SEO's sales accounted for over 60% of sales of digital marketing automation tools in the 23/9 period, making it the main service.

Mielka Heatmap is a service that can automatically visualize the behavior of visitors to the website of the user company. The behavior of site visitors on the website is tracked, behavior data such as where they clicked, what content they viewed, and where they left the site can be visualized in shades of color, and conversion rates and UI/UX can be improved through improvements through analysis. The effects of the improvements can also be confirmed on the heatmap.

As for usage fees, depending on the number of websites and page views visited, there are plans of 9,800 yen per month and 19,800 yen for free when using only tools, and plans that include customer success proposals are 49,800 yen, 99,800 yen, and 149,800 yen plans.

Local Mielka is a local marketing tool that can perform centralized management of store information on the web centered on Google Maps, centralized distribution of campaign information, automatic posting in cooperation with SNS such as blogs and Instagram, measurement of search rankings on maps of the company and competitors, and setting appropriate store information for store information to be posted at a higher level for companies with multiple stores in the retail business, restaurant business, etc.