(299A) dely - New Analyst Report 12/20

dely operates a platform business consisting of a user base acquired through providing services such as recipe video services and shopping support apps, linking manufacturers and retailers who provide products and services to consumers, and an entertainment platform. Its main revenue comes from advertising revenues from companies and sales promotion, and management income in the entertainment business.

As a retail digital platform service, there is a recipe video service called "KURASHIRU", a shopping support app called "KURASHIRU Reward", a job introduction service called "KURASHIRU Job", and a lifestyle information media called "TRILL". As an entertainment platform, there is a creator management service called "LIVEwith".

KURASHIRU is a recipe video service, providing over 0.25 million recipe videos as of October 24. The recipe videos are distributed through the web, smartphone apps, as well as SNS such as YouTube, Instagram, X, and LINE.

In video content, there is 'Kurashiru Shorts,' which compiles official recipes supervised by the in-house nutritionist and user-created recipes into short videos lasting 15 to 60 seconds.

By registering as a member of Kurashiru's service, users can freely utilize functions such as watching and searching recipe videos, saving favorite recipes as 'Watchlist,' and creating shopping lists for necessary ingredients for menus. Additionally, by subscribing to the premium service for 480 yen per month, users can access services such as unlimited 'Watchlist' capacity and viewing premium member-exclusive recipes.

Kurashiru's revenue comes from membership fees from premium members, ad network revenue obtained by selling advertising space on Kurashiru to companies through ad network operators like Google, advertising revenue from tie-up ads conducted by food and beverage companies for brand and product awareness with the company, and revenue from displaying digital flyers from retail stores.

Kurashiru Rewards, a shopping support app, allows consumers to earn coins as rewards by engaging in actions such as purchasing or contracting promotional products or services, uploading receipts of purchased items, viewing digital flyers from retail stores, and visiting stores. The earned coins can be exchanged for points from other companies, digital gifts, electronic money, etc. The service is available on the web and Smart Phone app.