Unfortunately, AWS was unable to feel this demand throughout 2023, but competitors Google Cloud and Microsoft Azure felt it. However, that trend seems to be changing. Amazon has invested a large amount of money in Anthropic, a generative AI startup. Through this partnership, AWS will obtain generative AI tools provided on the AWS platform. CEO Andy Jassie stated on Amazon's first quarter conference call that “considerable momentum has been seen in the AI field, and revenue records of several billion dollars have already been raised.”