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Alibaba Vs. JD: Which Chinese E-Commerce Stock Is the Better Investment Ahead of Earnings

As $BABA-SW (09988.HK)$ and $JD-SW (09618.HK)$ prepare to report earnings, investors are evaluating which stock presents the best investment opportunity.
Alibaba has surged approximately 8% year-to-date, though it's down 13.6% over the past year. The company is expected to report first-quarter earnings with an EPS estimate of $2.11 and annual revenue of $941.2 billion. Analysts remain bullish, with an average price target of $112.33, suggesting a potential upside of nearly 39%.

Technically, Alibaba shows strong bullish signals. The stock is trading above its five, 20, and 50-day exponential moving averages (EMA), and its current price is above the eight, 20, 50, and 200-day simple moving averages (SMA), reinforcing a bullish outlook.
Alibaba Vs. JD: Which Chinese E-Commerce Stock Is the Better Investment Ahead of Earnings
In contrast, JD.com has struggled, with its stock down about 4% year-to-date and over 29% in the past year. The company is set to report second-quarter earnings with an EPS estimate of 83 cents and a quarterly revenue estimate of $40.8 billion. Despite this, JD’s price target suggests a 60.55% upside. However, JD's technical indicators are mixed—while the eight-day SMA suggests a bullish signal, the 20, 50, and 200-day SMAs point towards a bearish trend.
Alibaba Vs. JD: Which Chinese E-Commerce Stock Is the Better Investment Ahead of Earnings
Investors will need to consider Alibaba's stronger technical position and JD’s higher potential upside as both companies unveil their earnings results.
Disclaimer: Community is offered by Moomoo Technologies Inc. and is for educational purposes only. Read more
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