$Amazon (AMZN.US)$ Prime Video Ads will be a big contributor...

$Amazon (AMZN.US)$ Prime Video Ads will be a big contributor to $AMZN's already high-growing ad business.

The Information reporting that $AMZN Prime Video upfront ad commitment exceeded their goals of $1.8B for next year.

For comparison even though $Netflix (NFLX.US)$ ads have been introduced sooner they only drew several hundred million dollars in upfronts.

The thesis here is simple IMO. $AMZN is the only streamer that can offer targeting streaming ads based on user shopping behaviour. This will result in higher conversions and with it higher CPMs for $AMZN.