Amazon Prime Day Sales Surge 12% in First Seven Hours

👉 Key Highlights:

📍 Prime Day sales rose nearly 12% in the first seven hours compared to last year.

📍 Momentum Commerce manages Amazon sales for brands like Crocs, Lego, and Beats by Dre.

📍 Consumers spent about $100 on average by noon New York time.

📍 Top-selling items include protein shakes, Fire TV sticks, sunscreen, and Happy Belly groceries.

📍 Prime Day helps Amazon attract new subscribers and deepen relationships with existing customers.

📍 About 180 million people in the US had Prime memberships as of March, up 8% from last year.

📍 Adobe estimates online sales across all retailers will total $14 billion during the two-day event.

📍 EMarketer estimates 6% growth in US online spending during Prime Day, with Amazon's direct sales up 5.5% to $8.2 billion.