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Comparison of APP in 2021 and 2024.

I felt that the charts for 2021 and 2024 are similar, so I put them together.
2021年
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In 2024.
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1. Stock Price Trends and Background
2021年
Factors for Stock Price Increase:
1. Strengthened leadership in the app monetization market, with recognition for the recovery in the advertising market and the utilization of real-time bidding technology. (10/7)
2. Revenue increased by 39% year-on-year in the third quarter earnings (11/10), reaching an EBITDA margin of 60%, and a strong performance was announced.
3. The competitive advantage of advertising technology utilizing AI was recognized, leading to multiple "buy" ratings from analysts.
Factors for Stock Price Decline:
In November, concerns about revenue growth and changes in company executives caused market uncertainty, leading to a decline in stock prices.

In 2024.
Reasons for the increase in stock price:
1. In the third quarter earnings report (11/6), revenue increased by 38.6% compared to the same period last year, and EPS significantly exceeded expectations. The revenue outlook for 2025 is also positive.
2. Being included in the NASDAQ-100 index has further increased the company's valuation.

Reasons for the decrease in stock price:
1. In December, the announcement of non-inclusion in the S&P 500 index led to a sharp decline in stock price due to disappointment, impacting investor sentiment.
2. The sale of stocks by company executives in December may have had a negative impact on short-term supply and demand.

2. Revenue and Performance
2021年
Revenue Increase:
In the third quarter (11/10), revenue increased by 39% compared to the same period last year. The entry into the e-commerce sector is also performing well, with growth in the advertising platform being the main driving force.
In 2024.
Revenue Increase:
In the third quarter (11/6), revenue increased by 38.6% compared to the same period last year. EPS also exceeded expectations, with a projected revenue growth rate of 45% in 2025, indicating sustained growth.

3. Market Evaluation
2021年
Investment banks like Wells Fargo and Jefferies have given a "Buy" recommendation to AppLovin, raising the target price. They are evaluating the competitiveness of its advertising technology. (11/11)

In 2024.
Bank of America maintains a "Buy" recommendation and sets a price target of $432. The inclusion in the NASDAQ-100 Index has increased market valuation. (12/5)

4. Major Concerns
2021年
Concerns related to revenue growth rate.
Market uncertainty due to changes in the management team.
In 2024.
Impact on investor sentiment due to exclusion from the S&P 500 index.
Impact of stock sales by Company Executives.
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